WARN International Limited was incorporated on the 28th of April 2014.
Owning a business is damn hard work, it is a roller-coaster of emotions and it is fraught with risk. Yet, the rewards will overpower the negatives. It is YOUR business, always remind yourself of that!
As we enter our 11th year of business, here are my thoughts on our first 10 years which might be helpful for those considering going into business.
Year 1: What is your point of difference? To stand out from others, particularly when a similar product is already out there, you must offer something different or deliver it differently.
Year 2: Have an escape plan – You will remain nervous in your 2nd year. No matter how much you plan for contingencies there is always a risk. Trust in yourself and be comforted knowing you have a rescue plan.
Year 3: You need more than just a good website - platforms are a must to provide information about your product or service. However, you also need to grab the attention of customers to encourage them to go to your website.
Year 4: You have to do your time – no one is an expert in year 4. Business is like an ongoing apprenticeship; time brings experiences which adds to your expertise.
Year 5: Things seldom go as planned - have a direction but be flexible. If your plan is rigid, you may miss an opportunity. Say ‘yes’ to most opportunities as these will often lead to other opportunities.
Year 6: Personal development is a must - find a business mentor, undertake coaching, and/or become a member of a Business Network to learn and be enthused by others.
Year 7: Never drop the ball - do not become complacent. Just because 50% of businesses make it to Year 5 doesn't mean your business will continue, for you are only as good as your last product or service.
Year 8: Momentum is not enough - never sit still, never rest on your achievements, always push yourself to do more, to do better next time, to do that one last thing when others have finished for the day. There is no such thing as ‘normal’ business hours.
Year 9: Bring back the excitement - congratulations on getting to year 9, you are past the average lifespan of a business. Look back to see how far you've come and recall the excitement you had when you first started, rekindle that excitement.
Year 10: Pay it forward or give back – reward others with your success. Give back to the community and those who need help, pay it forward by helping others who are starting in business.
Year 11: Never ever give up – 65% of businesses fail by year 10. You have made it this far which proves you can do this. Now it is time to reinvent, to reinvigorate, to recapture, whatever it takes to evolve and continue in business.
If you are considering starting a business in 2025, may I wish you every success. Do get in touch, I would love to hear what you are doing and how things are going in YOUR business.
Let’s talk!
Are You Grounded?
Our brains are facing new challenges and stimuli which can make life seem busier than in previous times. Here are the main reasons:
Information Overload: We have instant access to an overwhelming amount of information. We're constantly bombarded with news, updates, and notifications which can lead to mental fatigue.
Pace of Life: Modern life often demands multitasking and quick decision-making. Balancing work, personal life, and social interactions can create a sense of constant busyness.
Technological Advancements: Devices like smartphones, tablets, and computers keep us connected 24/7, making it harder to find moments of true rest and relaxation.
Urbanisation: Living in fast-paced urban environments can contribute to sensory overload. The noise, lights, and crowds in cities can be mentally draining.
Work and Lifestyle Changes: Remote work and flexible schedules have blurred the boundaries between work and personal life. This can make it difficult to switch off and unwind.
However, it is important to note that while the nature of our mental workload has changed, the human brain is remarkably adaptable.
Techniques like mindfulness, grounding exercises, and setting boundaries can help manage this increased mental activity.
Grounding techniques and mindfulness share similarities, but they are not the same. Both practices aim to bring your awareness to the present moment, but they have different applications.
Grounding Techniques:
Grounding is specifically designed to help manage feelings of anxiety, stress, or emotional overwhelm.
It often involves engaging our five senses to anchor us in the present and distract from distressing thoughts or emotions.
Grounding can be particularly helpful in moments of acute distress, like during a panic attack or flashback.
Mindfulness:
Mindfulness is a broader practice that involves being fully present and aware of your thoughts, feelings, and surroundings without judgment.
It often involves meditation, breathing exercises, and paying attention to the present moment.
Mindfulness can be used both as a preventative measure to reduce overall stress and to improve general well-being.
There are several types of grounding techniques:
Physical Grounding: Engaging your five senses to help you feel more present. For example, holding an ice cube, touching different textures, or taking a short walk while focusing on your steps.
Mental Grounding: Using your mind to distract from anxiety or stress. This can include mindfulness, meditation, or reciting familiar facts or affirmations.
Soothing Grounding: Techniques that help calm your mind and body, such as deep breathing, savouring a favourite scent, or visualising a "happy place".
Here are a few grounding techniques that you might find helpful:
5-4-3-2-1 Technique:
Name 5 things you can see.
Name 4 things you can touch.
Name 3 things you can hear.
Name 2 things you can smell.
Name 1 thing you can taste.
Deep Slow Breathing (Using a timer):
Breathe in slowly for 6 seconds.
Exhale slowly for 6 seconds.
Repeat this process several times for as long as you need to.
Progressive Muscle Relaxation:
Start by tensing and then relaxing your toes.
Gradually move up through your legs, abdomen, chest, arms, and finally your head.
Focus on the sensation of releasing the tension in each muscle group.
Mindful Walking:
Take a walk and focus on each step you take.
Notice how your feet feel as they contact the ground.
Pay attention to the sights, sounds, and smells around you.
Hold an Object:
Find an object, like a stone or a piece of fabric.
Focus on the texture, weight, temperature, and colour.
Describe the object in as much detail as possible.
Visualisation:
Close your eyes and imagine a peaceful place.
Picture every detail of this place, including sights, sounds, and smells.
Imagine yourself there, feeling calm and safe.
Each of us is unique so you might find some techniques more effective than others.
Fatigue can lead to burnout, stopping twice a day to do a simple grounding technique can control our ‘busyness’ and lessen the risk of fatigue.
Let’s talk!
Tears - We Don't Cry Enough!
The moment after we are born, we cry.
As a baby we cry when we need something – food, warmth, comfort or attention.
As an infant some of us are told not cry but we still want to. If we do cry, we might be told it is wrong or to stop crying.
So, we learn to cry on the inside or when alone where no one can see us cry.
As adults we tend only to cry when truly sad things occur, isn't that sad in itself.
Many people cry on their deathbed as they express their love, their regrets, that their life has come to an end.
If we see a grown person cry, we might leave them alone so as not to embarrass them.
Recently, I have noticed that I cry often!
I'm a grown man who worked in construction and was a cop, I should never cry.
I have seen and had to do things that others haven’t, I shouldn't cry.
I have had depression and been suicidal, I shouldn't cry.
Yet, I did cry. And now I cry often and I love it.
Mostly, I cry when happy, from contentment.
Crying is an essential emotional release and a mechanism for self-care. While it can be associated with sadness, it's also a vital aspect of emotional expression and wellbeing.
Here are a few reasons why we should cry more:
1. Emotional Balance: Crying helps us process and release overwhelming emotions preventing them from being bottled up and causing more significant distress later.
2. Healing: When we cry over a painful experience it can aid in the healing process by allowing us to confront and work through our feelings.
3. Connection: Crying can bring people closer together. When we cry in front of others it can foster empathy and strengthen our relationships with those who support us.
4. Relief: Sometimes a good cry can leave us feeling lighter, more at ease, and better able to tackle challenges.
5. Self-care: Allowing ourselves to cry is a form of self-compassion. It is acknowledging our emotions and giving ourselves permission to feel them.
When someone is crying due to happiness ask them what it was that made them so happy.
When someone is crying and you do not know the reason, ask them the reason behind their tears rather than ask if everything is alright.
When someone is crying due to sadness, and if appropriate to do so, hug them and hold them tight. The more they cry the stronger your hug.
We must never be ashamed to cry, we should be proud to cry.
If we cry when we are born and if we cry when we die then perhaps, we should cry more often when we live.
Let's talk!
YET, The Word For 2025.
YET!
If the quote for this year is Thrive In 2025, the word for 2025 is “YET”.
"Yet" carries a lot of weight because of its ability to transform a statement from finality to possibility, from possibility to certainty.
The power of a word depends on its context and how it is used. "Yet" is incredibly empowering for personal growth and overcoming our challenges.
"Yet" provides motivation when we are striving to achieve a goal. It suggests that while something hasn’t happened at this time, it still has the potential to happen.
“Yet” can turn a negative statement into a positive one, filled with optimism and hope. Rather than say "I can't get through this," add the word yest at the end, "I can't get through this, yet."
Adding "yet" to a statement can also shift our mindset from a fixed one to a growth one. It’s a reminder that we’re constantly evolving and that our current state is not our final destination.
The word "yet" is a great tool for keeping conversations positive and forward-looking.
You can use the word “yet” in many situations:
Self-improvement:
"I haven't learned to do this, yet."
"I can't solve this, yet."
“I haven’t got out of this rut, yet.”
"I am not where I want to be yet, but I'm working on it."
Encouragement to others:
"You haven't mastered this skill yet, but you're well on the way."
"We haven't reached our goal yet, but we're along the path."
Future Plans:
"I haven't been there yet, but it's on my list."
"I haven’t reached my full potential, yet”
Handling Workplace Challenges:
"I haven't figured out the solution yet, and I will."
"This project isn't complete; yet are finding ways forward."
Adding the word "yet" to our vocabulary can truly make a difference in how we perceive our challenges. It turns the impossible into the possible, the unreachable into the reachable, the goal into an ongoing opportunity.
Success is not about what you can achieve right now; it's about the potential you haven't unlocked, yet.
YET – the word for 2025.
Let’s talk!
Shame Often Accompanies Guilt!
Following on from our last post on managing guilt, shame often accompanies guilt which can lead to feelings of regret and rumination.
Shame is a maladaptive emotion which means it doesn’t help us deal with our situation. Instead of leading to positive outcomes or a resolution, it tends to make things worse.
Maladaptive emotions interfere with our ability to think clearly, to make decisions, and to engage in healthy behaviours.
Many of our emotions can be adaptive or maladaptive depending on our experiences which form our benchmarks for future reference.
For example, fear can be adaptive when it keeps us safe from danger, but it becomes maladaptive if it prevents us from taking necessary actions or enjoying life.
Similarly, anger can motivate us to address an injustice and it can become maladaptive if it leads to aggressive behaviours or ruin relationships.
Managing shame from a neuroscience perspective involves understanding how the brain and nervous system respond to shame and then using techniques to regulate these responses. Here are some strategies based on neuroscience:
Recognise the Autonomic State: When experiencing shame, the brain activates the sympathetic nervous system, which triggers the fight, flight, or freeze response. Recognising this state can help you understand your reactions, it is simply responding to data based on our experiences.
Respect the Adaptive Response: Shame is a natural response that has evolved to help us navigate social interactions. Respecting by being aware of this response can help us accept it rather than fight it. Always remember that our brain holds onto what we try to push away!
Regulate or Co-Regulate: Techniques like slow deep breathing, mindfulness, and grounding exercises (more on these in our next post) can help regulate the nervous system and bring it back to a calmer state. Co-regulation involves seeking support from others to help manage these emotions and feelings.
Re-storying: This involves reframing your thoughts about shame, in other words changing the data we feed our brain. Instead of seeing it as a sign of personal failure, try to view it as a signal that something needs attention or to change.
Therapeutic Interventions: Working with a therapist trained in shame can be helpful. Therapies like Cognitive Behavioural Therapy (CBT) and Eye Movement Desensitization & Reprocessing (EMDR) can help address and reprocess shame-based beliefs.
Self-compassion is another powerful tool for managing shame. It involves treating yourself with the same kindness and understanding that you would offer to a friend struggling with shame.
Here are some ways to practice self-compassion:
Mindfulness: Recognise and accept your emotions without judgment. Instead of trying to suppress or ignore feelings of shame, acknowledge them with a gentle non-critical attitude.
Self-Kindness: Instead of harshly criticising yourself for the perceived shortcoming, offer understanding that it was a mistake based on your own benchmark. Remember that making mistakes and facing challenges are part of being human.
Common Humanity: Understand that you are not alone in your experiences. Everyone goes through difficult times, makes mistakes, and feels shame. Recognising this shared human experience can help you feel more connected and less isolated.
Self-Compassionate Actions: Engage in activities that nurture and care for yourself. This could be spending time with loved ones, engaging in a hobby, or simply taking a moment to rest and relax. Do one thing each day that you love doing.
Affirmations: Practice positive self-affirmations to counteract negative self-talk. Phrases like "I am a good person," "I am worthy respect," and "I am doing my best" can help shift your mindset.
Self-compassion is not about letting yourself off the hook or ignoring areas for learning. It's about managing yourself with the same empathy and care that you would offer to others.
Let’s talk!